3 Smart Questions to Ask Before Picking Your First Offline Store

Updated: Sep 4

💡 Choosing your first offline retail partner? Make every placement count—don’t just chase presence, go for perfect fit.

Before sending your products to a physical store, consider these crucial questions:

Does this store serve your EXACT target customer?
• Successful brands use data-driven decisions—platforms now let you analyze footfall, local buying trends, and even geo-targeted promotions.
• With India’s 13 million kirana stores and 1 million+ U.S. brick-and-mortar outlets, location and customer match are vital.
Does your product fit the store’s price positioning?
• Big success stories like Target and Zudio thrive by aligning store location and price image, unlocking stronger sales and brand love.
Can you support the store with visibility materials or in-store promotions?
• 84% of marketers confirm that location-based, in-store campaigns boost customer engagement and drive higher sales.
• Well-designed signage and timely promotions make stores more welcoming and memorable, fueling repeat business.

• Brick-and-mortar retail sales hit $21.8 trillion globally in 2024, and 94% of U.S. consumers returned to stores by 2022.

• 75% of shoppers combine online and offline channels, seeking tactile and trustworthy experiences.

• In India, phygital (physical+digital) retail is projected to dominate, driven by digital payments and hyper-local assortments.

Offline retail is about strategic fit, not just presence—make sure every store matches your brand and customer, not just your wish list!

Brandport’s data-driven approach helps you match the right store to the right product, maximizing every offline placement.

📩 Want us to review your store selection strategy? DM us today!